{nav} Both a director and a cinematographer, Michael Schrom is an expert at making complex productions come together effortlessly. He brings concepts to life using his unique visual problem solving skills. Quick to embrace new technologies, he seamlessly integrates the latest in visual effects and CGI to create effective, memorable commercials and campaigns. He believes a strong production base is critical, so he works closely with an experienced staff devoted entirely to his productions. The result is an award-winning reel that bears witness to his craft. He has directed over 1600 commercials, everything from studio close-up photography to live-action location shoots for clients are as varied as Sears and Sunkist, Lucent and Lancôme (see our section on work). While Michael Schrom is New York based, his collaborative work style, impeccable design sense and creative versatility have earned him the loyalty of client and agencies from all over the globe. Simply put, he is trusted.