Directors Charles Nordeen and John McCabe aka SWELL, a New York based Director/DP duo. While one is a beautiful storyteller with a strong background in lifestyle and VFX, the other is one of the premier tabletop Director-DPs in the country. Their drive to deliver each stunning fame of footage through beautiful composition and movement regardless of live action or table top is a through line that’s distinct in their body of work.
As Directors of features, commercials, music videos, TV series, SWELL’s versatile background fuels a comprehensive storytelling approach from concept to delivery. Nordeen’s work encompasses visually rich and poignant character-driven live action spots accompanied sometimes with design, visual effects, and engaging interactive capabilities. The young filmmaker was recently recognized with a place in the SHOOT / DGA’s New Directors Showcase.
With a feature film under his belt that he directed, co-wrote, produced and appeared in, Nordeen’s enthusiastic hands-on sensibility infuses branded work for the likes of P&G, Coach, USA Today, H&M, Johnson & Johnson, Bounty/NFL and Faherty Brand. Working with major celebrities such as Justin Bieber, Taylor Swift, Diane Lane, comedian Josh Gad and NBA Rookie of the Year Tyreke Evans, Nordeen has helmed PSA work for youth drinking water initiative WAT-AAH!, Haiti orphan nonprofit I’m-ME and Michelle Obama’s ‘Let’s Move’ initiative. In addition, he wrote, directed many vivid motion graphics and vfx projects.
McCabe’s career has spanned across many incredible projects as a cinematographer and director. With clients like; Carl’s Jr, Cheerio's, Friendly's, Post, Autism Speaks, Pepsi, Soma, Max Factor, Revlon, Met Life, Goya Foods, Ralph Lauren, Coach, Kohls, David Yurman, Johnson & Johnson, Samsung, Tostito's, Whirlpool, Marc Weldon, Phillip Lim, Hershey's, Walmart, Jimmy Dean, Lactaid, Kellogg's, Hungry Jack, Johnny Walker, Strongbow Cider, Coors Light, Johnny Appleseed. He was Michael Schrom’s main LD for over a decade and solidifying his table top skills within in his art form.
SWELL has found a strong common ground within each other. Outside of purely enjoying working together and disrupting the creative challenges each project brings to make them better, they have found a functionality and niche that has proven vital in the industry. Their robust talents and visions combined create a cyclical synergy that allows them to exceed where others struggling in today’s production climate. Ultimately SWELL’s passion for the craft is stacked and more then obvious through their body of work. Relaxed and focused, their motive to create and collaborate, is paramount through all aspects of SWELL’s work.