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SCHROM

SCHROM is a world leader in Tabletop Production. We provide Digital Content executions of motion and still for clients worldwide. With over 30 years of experience and expertise in tabletop, SCHROM is seen as the leader that everyone else follows.

SCHROM has a brand new 22,500 square foot facility 25 minutes from Columbus Circle in Blauvelt, NY. Our space is state of the art with ample facilities to service every client's needs. We team with our clients to create greater efficacy in production and better achievement of clients goals in consumer messaging.

 Michael Schrom  Michael grew up on Bleecker Street in Greenwich Village and was inspired by the arts and artists that were so influential during that period in New York City. He attended NYU and received a BFA in Film from The Tisch School of the Arts. With his love of photography, he became both a Director and Cinematographer. As an aspiring foodie and cook, his interests have been galvanized by the Hudson Valley food scene. He loves cooking and partnering with local restaurant talent. On any given night, you can find local area chefs gathering in his professionally outfitted “Cookbarn”, to prepare an incredible meal. If you’ve got wood, iron and fire, he’s in. Known for infusing dimension and rich texture to most any shape or element, Schrom’s esteemed career has led to successful commercial projects for multiple global brands and accounts. He has won numerous awards for his work including a project that is in the permanent collection of the Museum of Modern Art. He has created more than 1800 broadcast spots. Michael embraces emerging technologies and seamlessly integrates film techniques and visual effects to create effective and memorable campaigns. He loves bringing concepts to life using visual problem solving skills and his signature process translates into stunning product images, exquisitely poured fluids, scrumptious vittles, gooey goodness, glistening sauces and dripping flavors that ooze with Crave ArtistryTM .

Michael Schrom

Michael grew up on Bleecker Street in Greenwich Village and was inspired by the arts and artists that were so influential during that period in New York City. He attended NYU and received a BFA in Film from The Tisch School of the Arts. With his love of photography, he became both a Director and Cinematographer. As an aspiring foodie and cook, his interests have been galvanized by the Hudson Valley food scene. He loves cooking and partnering with local restaurant talent. On any given night, you can find local area chefs gathering in his professionally outfitted “Cookbarn”, to prepare an incredible meal. If you’ve got wood, iron and fire, he’s in.
Known for infusing dimension and rich texture to most any shape or element, Schrom’s esteemed career has led to successful commercial projects for multiple global brands and accounts. He has won numerous awards for his work including a project that is in the permanent collection of the Museum of Modern Art. He has created more than 1800 broadcast spots. Michael embraces emerging technologies and seamlessly integrates film techniques and visual effects to create effective and memorable campaigns. He loves bringing concepts to life using visual problem solving skills and his signature process translates into stunning product images, exquisitely poured fluids, scrumptious vittles, gooey goodness, glistening sauces and dripping flavors that ooze with Crave ArtistryTM .

  Swell   Director  John McCabe  aka SWELL, is a New York based Director/DP and is one of the premier tabletop DPs in the country.  His drive to deliver each stunning frame of footage through beautiful composition and movement regardless of live action or tabletop is a through line that is distinct in his body of work.  Starting out as a still photographer and shooting for many top brands, he fell in love with the nuances of tabletop photography and storytelling through images.  As a natural progression into the film world, McCabe has become a sought after collaborator and has traveled extensively.  McCabe has found a strong aesthetic within the food and lifestyle world, capturing visuals with strong emotional impact in a unique natural style.  He was Michael Schrom’s lighting director for over a decade solidifying his craft within the tabletop art form.  Whether in the studio or across the world, his creativity and passion shines through - finding solutions within efficient production environment.  McCabe’s career has spanned across many incredible projects as a cinematographer and director. With clients like; Carl’s Jr, Cheerio's, Friendly's, Post, Autism Speaks, Pepsi, Soma, Max Factor, Revlon, Met Life, Goya Foods, Ralph Lauren, Coach, Kohls, David Yurman, Johnson & Johnson, Samsung, Tostito's, Whirlpool, Marc Weldon, Phillip Lim, Hershey's, Walmart, Jimmy Dean, Lactaid, Kellogg's, Hungry Jack, Johnny Walker, Strongbow Cider, Coors Light, Johnny Appleseed.

Swell

Director John McCabe aka SWELL, is a New York based Director/DP and is one of the premier tabletop DPs in the country. His drive to deliver each stunning frame of footage through beautiful composition and movement regardless of live action or tabletop is a through line that is distinct in his body of work.

Starting out as a still photographer and shooting for many top brands, he fell in love with the nuances of tabletop photography and storytelling through images.

As a natural progression into the film world, McCabe has become a sought after collaborator and has traveled extensively. McCabe has found a strong aesthetic within the food and lifestyle world, capturing visuals with strong emotional impact in a unique natural style.

He was Michael Schrom’s lighting director for over a decade solidifying his craft within the tabletop art form.

Whether in the studio or across the world, his creativity and passion shines through - finding solutions within efficient production environment.

McCabe’s career has spanned across many incredible projects as a cinematographer and director. With clients like; Carl’s Jr, Cheerio's, Friendly's, Post, Autism Speaks, Pepsi, Soma, Max Factor, Revlon, Met Life, Goya Foods, Ralph Lauren, Coach, Kohls, David Yurman, Johnson & Johnson, Samsung, Tostito's, Whirlpool, Marc Weldon, Phillip Lim, Hershey's, Walmart, Jimmy Dean, Lactaid, Kellogg's, Hungry Jack, Johnny Walker, Strongbow Cider, Coors Light, Johnny Appleseed.

 Ahad Mahmood  I grew up in the kitchen.  My mother is a chef, and, like any woman who cut their teeth in a 1980s New York Kitchen, she is tough as nails. She worked the line until she she was seven months pregnant; she only left because the other cooks couldn’t squeeze past her without also getting burnt by her cutting stare. She taught me that great cooking is about detailed control, experimentation and simplicity. And filmmaking is no different.  I left Singapore and moved to New York, moving from my mother’s narrow kitchen to overpacked studios. Line cooks became focus pullers and electricians, but my process stayed the same as hers. Our environment is in a constant state of flux; tastes change. A good cook is nimble and can adapt. As a director, I think its so important to recognizine that. There are innumerable new ways to serve images, and each medium is constantly reinventing itself. I thrive on a digital landscape, where every project needs a tailored approach, just as every dish needs the right cut of meat.

Ahad Mahmood

I grew up in the kitchen.

My mother is a chef, and, like any woman who cut their teeth in a 1980s New York Kitchen, she is tough as nails. She worked the line until she she was seven months pregnant; she only left because the other cooks couldn’t squeeze past her without also getting burnt by her cutting stare. She taught me that great cooking is about detailed control, experimentation and simplicity. And filmmaking is no different.

I left Singapore and moved to New York, moving from my mother’s narrow kitchen to overpacked studios. Line cooks became focus pullers and electricians, but my process stayed the same as hers. Our environment is in a constant state of flux; tastes change. A good cook is nimble and can adapt. As a director, I think its so important to recognizine that. There are innumerable new ways to serve images, and each medium is constantly reinventing itself. I thrive on a digital landscape, where every project needs a tailored approach, just as every dish needs the right cut of meat.

  Jennifer Davick   Jennifer is a California-based director dedicated to crafting striking stories that feature food as the hero. She helps brands utilize motion to create visuals that are vibrant, stylish, approachable and appetizing.  Jennifer has lived all over the world--from the shores of the Mediterranean to the Deep South of the United States. And she brings her global experiences and appreciation for the nuances of different food cultures with her eye to every shoot.

Jennifer Davick

Jennifer is a California-based director dedicated to crafting striking stories that feature food as the hero. She helps brands utilize motion to create visuals that are vibrant, stylish, approachable and appetizing.

Jennifer has lived all over the world--from the shores of the Mediterranean to the Deep South of the United States. And she brings her global experiences and appreciation for the nuances of different food cultures with her eye to every shoot.

  Todd Coleman   Todd knows how to make food look great.  Really great.  It’s a testament to his years in the food industry from all angles: as a chef, magazine editor (at Saveur, Tasting Table and Martha Stewart), TV producer at the Food Network, director, photographer and Instagram star (with over 100,000 followers!)  All this coalesces into knowing exactly how to express any product or ingredient from its sear, crumble and crackle to its story, mood and feeling. It’s tech meets soul meets pure know-how.  Oh yeah, Todd is also lots of fun to work with 😎.

Todd Coleman

Todd knows how to make food look great.

Really great.

It’s a testament to his years in the food industry from all angles: as a chef, magazine editor (at Saveur, Tasting Table and Martha Stewart), TV producer at the Food Network, director, photographer and Instagram star (with over 100,000 followers!)

All this coalesces into knowing exactly how to express any product or ingredient from its sear, crumble and crackle to its story, mood and feeling. It’s tech meets soul meets pure know-how.

Oh yeah, Todd is also lots of fun to work with 😎.