Todd ColemanTodd knows how to make food look great. Really great. It’s a testament to his years in the food industry from all angles: as a chef, magazine editor (at Saveur, Tasting Table and Martha Stewart), TV producer at the Food Network, director, photographer and Instagram star (with over 100,000 followers!)All this coalesces into knowing exactly how to express any product or ingredient from its sear, crumble and crackle to its story, mood and feeling. It’s tech meets soul meets pure know-how. Oh yeah, Todd is also lots of fun to work with 😎.
SwellDirectors Charles Nordeen and John McCabe aka SWELL, a New York based Director/DP duo. While one is a beautiful storyteller with a strong background in lifestyle and VFX, the other is one of the premier tabletop Director-DPs in the country. Their drive to deliver each stunning fame of footage through beautiful composition and movement regardless of live action or table top is a through line that’s distinct in their body of work. As Directors of features, commercials, music videos, TV series, SWELL’s versatile background fuels a comprehensive storytelling approach from concept to delivery. Nordeen’s work encompasses visually rich and poignant character-driven live action spots accompanied sometimes with design, visual effects, and engaging interactive capabilities. The young filmmaker was recently recognized with a place in the SHOOT / DGA’s New Directors Showcase. With a feature film under his belt that he directed, co-wrote, produced and appeared in, Nordeen’s enthusiastic hands-on sensibility infuses branded work for the likes of P&G, Coach, USA Today, H&M, Johnson & Johnson, Bounty/NFL and Faherty Brand. Working with major celebrities such as Justin Bieber, Taylor Swift, Diane Lane, comedian Josh Gad and NBA Rookie of the Year Tyreke Evans, Nordeen has helmed PSA work for youth drinking water initiative WAT-AAH!, Haiti orphan nonprofit I’m-ME and Michelle Obama’s ‘Let’s Move’ initiative. In addition, he wrote, directed many vivid motion graphics and vfx projects. McCabe’s career has spanned across many incredible projects as a cinematographer and director. With clients like; Carl’s Jr, Cheerio's, Friendly's, Post, Autism Speaks, Pepsi, Soma, Max Factor, Revlon, Met Life, Goya Foods, Ralph Lauren, Coach, Kohls, David Yurman, Johnson & Johnson, Samsung, Tostito's, Whirlpool, Marc Weldon, Phillip Lim, Hershey's, Walmart, Jimmy Dean, Lactaid, Kellogg's, Hungry Jack, Johnny Walker, Strongbow Cider, Coors Light, Johnny Appleseed. He was Michael Schrom’s main LD for over a decade and solidifying his table top skills within in his art form. SWELL has found a strong common ground within each other. Outside of purely enjoying working together and disrupting the creative challenges each project brings to make them better, they have found a functionality and niche that has proven vital in the industry. Their robust talents and visions combined create a cyclical synergy that allows them to exceed where others struggling in today’s production climate. Ultimately SWELL’s passion for the craft is stacked and more then obvious through their body of work. Relaxed and focused, their motive to create and collaborate, is paramount through all aspects of SWELL’s work.
Steve GiraltSteve is a director, still photographer, and visual engineer with a great passion for creating beautiful and engaging imagery. By merging his unique love for science, technology, and engineering into his artistic process he pushes the limits on what can be captured in camera.As a visual artist, Steve’s talents are diverse. He works in multiple genres including food, still life, lifestyle, and portraiture. His unique approach to shoot production allows him to successfully and simultaneous capture still and moving imagery for his clients. The combination of this efficient shooting style and his easygoing nature guarantees that his clients walk away with all the content they need from a shoot; and a smile.Over the last decade Steve has shot thousands of still photography projects for global brands worldwide such as Starbucks, Godiva, Captain Morgan, Budweiser, Timberland, Verizon, Folgers, and PepsiCo.
Ahad MahmoodI grew up in the kitchen.My mother is a chef, and, like any woman who cut their teeth in a 1980s New York Kitchen, she is tough as nails. She worked the line until she she was seven months pregnant; she only left because the other cooks couldn’t squeeze past her without also getting burnt by her cutting stare. She taught me that great cooking is about detailed control, experimentation and simplicity. And filmmaking is no different.I left Singapore and moved to New York, moving from my mother’s narrow kitchen to overpacked studios. Line cooks became focus pullers and electricians, but my process stayed the same as hers. Our environment is in a constant state of flux; tastes change. A good cook is nimble and can adapt. As a director, I think its so important to recognizine that. There are innumerable new ways to serve images, and each medium is constantly reinventing itself. I thrive on a digital landscape, where every project needs a tailored approach, just as every dish needs the right cut of meat.
Michael SchromMichael grew up on Bleecker Street in Greenwich Village and was inspired by the arts and artists that were so influential during that period in New York City. He attended NYU and received a BFA in Film from The Tisch School of the Arts. With his love of photography, he became both a Director and Cinematographer. As an aspiring foodie and cook, his interests have been galvanized by the Hudson Valley food scene. He loves cooking and partnering with local restaurant talent. On any given night, you can find local area chefs gathering in his professionally outfitted “Cookbarn”, to prepare an incredible meal. If you’ve got wood, iron and fire, he’s in.Known for infusing dimension and rich texture to most any shape or element, Schrom’s esteemed career has led to successful commercial projects for multiple global brands and accounts. He has won numerous awards for his work including a project that is in the permanent collection of the Museum of Modern Art. He has created more than 1800 broadcast spots. Michael embraces emerging technologies and seamlessly integrates film techniques and visual effects to create effective and memorable campaigns. He loves bringing concepts to life using visual problem solving skills and his signature process translates into stunning product images, exquisitely poured fluids, scrumptious vittles, gooey goodness, glistening sauces and dripping flavors that ooze with Crave ArtistryTM .
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